Superstar Conor McGregor has signed a new eight-fight deal with the UFC, and will make big money doing so.
The details of the deal emerged September 20, 2018 during UFC 229 press conference between headliners Khabib Nurmagomedov and Conor McGregor. The deal with the UFC includes sponsorship of McGregor’s new whiskey brand, Proper Whiskey, which will be sponsored for every McGregor fight within the promotion.
When asked at the press conference if the UFC is going to sponsoring the whiskey brand, McGregor said “[Y[ou bet your bollocks it is.” When asked if the logo of his whiskey would be on the Octagon canvas. “On the canvas. On the canvas. Like [Nurmagomedov’s] blood will be on the canvas.”
In addition to the UFC sponsoring the whiskey brand, McGregor will also get a portion of the PPV proceeds of each card he headlines. The percentage of McGregor’s share has not been disclosed.
According to Dana White, UFC 229 is projected to have 2.5 million PPV buys, which would make it by far the most financially successful UFC event. So far, the UFC event with the most PPV buys was UFC 202 (McGregor versus Diaz II) with 1.6 million buys. And the next three out of 4 biggest PPV buys all have McGregor as headliner. So the Irish prize fighter definitely has some bargaining strength. However UFC
President Dana White told ESPN that closing the deal with McGregor was actually quite easy despite the relatively demanding nature McGregor has adopted over the years. “It’s not hard to do a deal with Conor McGregor because we know what he’s worth,” White said.
McGregor, who is currently 30 years old, has not fought since 2016 when he beat Eddie Alvarez for the belt. If McGregor fights an average of 3 fights a year (the average for a UFC fighter), he will be just under 33 when the contract ends.
If you have not seen the press conference yet, you can check it out below: